Ostranenie (also known as defamiliarization) is about presenting familiar things in unfamiliar ways, in order to generate new perspectives or insights. One could argue that most art aims at this.
Stark example: a movie where the roles of men and women are swapped, so the viewer becomes more aware of the gender roles of the present.
Subtle example: any argument or idea that is presented with the help of a story or metaphor. A speech that just says "work hard, overcome obstacles" is boring and uninspiring, as it is nothing new, but a movie about a successful person who worked hard and overcame difficulties is inspiring, as it brings a new frame to the idea.
I suspect modern books are full of 10-page examples and stories for this reason. They don't have any new ideas, so they settle for stories. (A cliché reframed can be a revelation, though, but it requires more from the artist.)
Anything can be a line for a great comedian because they can describe it in a funny, new way.
There are many more concepts in my "Mind Expander" tool (it's free)